When the Going Gets Tough: öTILLö

On September, over 200 athletes pushed their limits in cold water temperatures of 13°C and grueling trail ways of slippery rock, all while trying to make it to the finish line before dark. It’s no wonder CNN ranked öTILLö as… Continue reading

Preparing for the Race Ahead

Ultra-Trail du Mont-Blanc. The Big Kahuna. The gnarliest mutha. The French/Italian/Swiss butt whooping. Whatever you call it, we are talking about the same thing: the Ultra-Trail du Mont-Blanc (UTMB) 100-mile trail race.  First, let me… Continue reading

Merino under the Microscope

Paul Sokoloff, a botany research assistant at the Canadian Museum of Nature, recently took part in a four-week expedition in the Canadian Arctic. Paul sent us this recap of his adventures: When you spend a month conducting fieldwork in the… Continue reading

Merino in the Mountains

Lorene, Icebreaker’s Chamonix, France Store Manager, shared this amazing paragliding adventure with us: When we opened the first Icebreaker store in Europe more than 4 years ago, I was looking for the best outdoor group in town to test Icebreaker gear…enter… Continue reading

Meet our winning designs

We’re excited to announce the winners of our graphic design contest, “The World’s Greatest T-Shirt Design Challenge”! After narrowing down the best designs from over 1,200 entries, we invited fans to vote for… Continue reading

Icebreaker Compass Points to Award in Germany

Last week Icebreaker headed off to Friedrichshafen, Germany for the Spring/Summer OutDoor Trade Show, an event showcasing upcoming products from the world’s leading outdoor brands. This year the expert panel of judges reviewed 361 products, with… Continue reading

Pedal to the Metal

Test of Metal is a grueling 67-kilometer cross-country mountain bike race that takes place every June in Squamish, British Columbia. Icebreaker was proud to be both a community sponsor of this years’ event and a… Continue reading

My Brother’s Clothesline

Karen Rice’s brother is a big fan of Icebreaker. She sent us the story below to show us just how much… Hello,  I’m writing to tell you about my brother who lives in small town… Continue reading

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    Beautiful Balance | Take time to  decompress & #shareyournature. #RockCairn #hike #zen Here's a peek at the 1st fleece of the season from our growers at Mt Nicholas Station. The quality looks great, which is good news for you because this merino #wool will be used to create next season's gear! "Warming up for my turbo kick" via @GRITbyBrit | Wearing Icebreaker #SublimeHoodie Bump, set, spike | #shareyournature via @lenkakollar playing beach #volleyball #RushTights Icebreaker athlete, @peteoswaldfreeskier layering up in the Cardrona backcountry. #GetLayered Icebreaker for the adventurous spirit via @msvip213
#zipline #SpiritTank "In every walk with nature one receives far more than he seeks.” -John Muir #shareyournature There is no joy in living your whole  life on the ground | #shareyournature Wheel of Socks, go ahead take a spin. Which #socks would you choose?
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