Woolly Woman Workout

Calling all the woolly women! On Wednesday, September 24th, women across America will be celebrating the 13th Annual National Women’s Health & Fitness Day. This fitness celebration was created to encourage women to take… Continue reading

When the Going Gets Tough: öTILLö

On September, over 200 athletes pushed their limits in cold water temperatures of 13°C and grueling trail ways of slippery rock, all while trying to make it to the finish line before dark. It’s no wonder CNN ranked öTILLö as… Continue reading

Preparing for the Race Ahead

Ultra-Trail du Mont-Blanc. The Big Kahuna. The gnarliest mutha. The French/Italian/Swiss butt whooping. Whatever you call it, we are talking about the same thing: the Ultra-Trail du Mont-Blanc (UTMB) 100-mile trail race.  First, let me… Continue reading

Merino under the Microscope

Paul Sokoloff, a botany research assistant at the Canadian Museum of Nature, recently took part in a four-week expedition in the Canadian Arctic. Paul sent us this recap of his adventures: When you spend a month conducting fieldwork in the… Continue reading

Merino in the Mountains

Lorene, Icebreaker’s Chamonix, France Store Manager, shared this amazing paragliding adventure with us: When we opened the first Icebreaker store in Europe more than 4 years ago, I was looking for the best outdoor group in town to test Icebreaker gear…enter… Continue reading

Meet our winning designs

We’re excited to announce the winners of our graphic design contest, “The World’s Greatest T-Shirt Design Challenge”! After narrowing down the best designs from over 1,200 entries, we invited fans to vote for… Continue reading

Icebreaker Compass Points to Award in Germany

Last week Icebreaker headed off to Friedrichshafen, Germany for the Spring/Summer OutDoor Trade Show, an event showcasing upcoming products from the world’s leading outdoor brands. This year the expert panel of judges reviewed 361 products, with… Continue reading

Pedal to the Metal

Test of Metal is a grueling 67-kilometer cross-country mountain bike race that takes place every June in Squamish, British Columbia. Icebreaker was proud to be both a community sponsor of this years’ event and a… Continue reading

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