Where on earth is Fred?

Check out our Design Director Fred.  He’s looking pretty relaxed don’t you think?  He’s just got back from hanging out (well working) at our Spring/Summer 10 collection photo shoot.

Over the next few weeks we want to know if you can tell what country we photographed our latest Superfine range.  We’ll update the blog with photos and stories from Fred along the way, and if you reckon you’ve got a fair idea, flick us an email at sm@icebreaker.com.  If you guess the correct country location, we’ll put you in the draw to win a free top.  Entries close 5pm 31 May 2009. Oh and here’s a few ‘sneak peeks’ of Fred and our new range to get you guessing.  Just in case you weren’t sure, Fred’s the guy in the last photo.

SS10 Sneak Peak_Superfine Man_Icebreaker SS10 Sneak Peak_Superfine Woman_Icebreaker

SS10 Sneak Peak_Fred on Location_Icebreaker