Our Spring Summer 2010 Catalogue

Here is the pic you have all been waiting for – our latest brand image that graces the cover of our Spring Summer 2010 catalogue… What do you think?


In our catalogue’s cover image, Icebreaker’s Ramotaur – half man, half merino – and his intrepid rider come thundering over New Zealand’s Southern Alps in midsummer. They’re followed by an endless stream of merino, flowing like a river through the dry mountain valley. The sun is high, the earth is bare, and each galloping footstep kicks up a plume of dust. It’s a scene that represents the ultimate fusion of people and nature: heat and speed and light and the rush of freedom.