Icebreaker Warms Up Chicago
We recently opened our first Icebreaker retail location in the Midwest at 44 E. Walton Place in Chicago’s Gold Coast, just in time for the holidays. To celebrate the new location we hosted a Grand Opening Event on December 6th, with proceeds from the event being donated to the Glen Ellyn Food Pantry. A good time was had by all.
“We’re really excited to be opening in Chicago and introducing Icebreaker to active, style-savvy Chicagoans,” says Jeremy Moon, Founder and CEO of Icebreaker. “Icebreaker was founded to give active people a natural alternative to synthetics. We source merino wool from The Southern Alps of New Zealand to create beautiful and stylish apparel that feels like cashmere yet is machine washable.”
The Chicago store debut a number of new interior design features that tell the Icebreaker story and engage shoppers. Upon entering the store, customers are met by a “mountain” display that demonstrates Icebreaker layers and key styles. New Zealand sheep stations, home to the sheep that provide the all-natural merino wool used by Icebreaker, served as inspiration for the materials and textures throughout the store. This includes the natural woods specified for the walls, fitting rooms and floor fixtures to the natural steel incorporated into the design of the tables. The store wall surrounds the interior with inspirational images from the Southern Alps of New Zealand, the source of Icebreaker’s merino wool. Two other new features include a library and a Community Board where customers and Icebreaker associates can share their stories of their adventures in the outdoors and around the world. The library includes books that are inspiring to employees of Icebreaker and Moon has submitted dozens of his own.
A percentage of opening week sales went to Active Transportation Alliance in Chicago, a not-for-profit organization helping to build a movement around alternative transportation and Chicago events, encouraging physical activity.
Planning to be in the area? Stop in and try us on.
Icebreaker Chicago Store Hours:
Mon-Thur: 10am-7pm | Fri-Sat: 10am-8pm | Sun: 11am-6pm
Icebreaker can be found in more than 3,000 stores and 44 countries around the world (Here’s where to find the closest one).