Icebreaker Compass Points to Award in Germany
Last week Icebreaker headed off to Friedrichshafen, Germany for the Spring/Summer OutDoor Trade Show, an event showcasing upcoming products from the world’s leading outdoor brands. This year the expert panel of judges reviewed 361 products, with 35 being selected to receive an OutDoor Industry Award. Judges chose the winning items of gear – including jackets, sport and outdoor apparel, footwear and backpacks – for their “outstanding” innovation and quality.
Icebreaker submitted the Compass Longsleeve Shirt from our upcoming Spring/Summer 2015 collection, and following judging by six international experts, it was named one of the best designed entries. The Compass Shirt is a woven hike shirt made from our finest merino wool. It features strategically placed 120g mesh eyelet underarm panels for venting and enhanced mobility, a secure zippered chest pocket, center front snap buttons and button cuff closures. The shirt also offers UPF 25+.
The award jury concluded the Compass Shirt was outstanding in:
• Degree of innovation
• Choice of materials
• Environmental compatibility
The Icebreaker team had a fantastic time at our tradeshow booth (see pics below) and received a lot of great feedback. We’re looking forward to showing off these new designs and innovations when the Summer 2015 collection launches.
Are you as excited as we are? We hope so.
Stay tuned for future updates on products from our new season…