GT Baselayer goes Coast to Coast

Jordan Pearson recently completed the Speight’s Coast to Coast, racing a gruelling 243 km’s from New Zealand’s West to East Coast, crossing the mighty Southern Alps and some of our merino country in… Continue reading →

Best Design Awards finalists

Congratulations to our Graphic Design team in our Wellington Head Office.  It was announced today that 3 of our designs are finalists in the Designers Institute of New Zealand Best Design Awards 2010.… Continue reading →

Athletes Conquer “Insane” Race

Running a relay race from Montreal to New York City is no picnic, but a group of Icebreaker-sponsored athletes recently met this awesome challenge. Our Montreal Retail Store sponsored 10 athletes and two coaches… Continue reading →

Dutch Adventure Racing

Icebreaker_GT pulled us over the finish line during the Dutch Adventure Race Championship last June. The RaidXL, also called  “The Master’s track”,  was tough: 240 km in 30 hours.  This included 30 km… Continue reading →

Launching our new Winter range – Icebreaker style

At Icebreaker, we know how to party. So it’s no surprise that a recent launch event held for New Zealand media in Auckland was noisy, raucous and action-packed. Our models hammed it up… Continue reading →